I care about making beautiful products that help people.

I’m a Senior Product Designer and former founder with 6 years of experience simplifying complexity and crafting award-winning, AI-driven end-to-end user experiences. My grounding in operations keeps me and the teams I work with aligned and efficient.

Curiosity, clarity, impact.

I build and scale products that simplify complexity and delight users. My approach blends human-centered design with AI-enabled workflows, using AI to rapidly test hypotheses, explore workflows, and get a feel for how products will resonate before investing heavily in development.

With a grounding in operations and a strong sense of user empathy, I help teams distill complex systems into simple, effective, and intuitive experiences. Whether leading cross-functional initiatives, mentoring designers, or defining end-to-end workflows, I focus on building products that are both usable and impactful.
Driven by curiosity, I explore systems, user behaviors, and technology possibilities; through clarity, I distill complex problems into simple, human-centered solutions; with impact, I deliver products that move users and businesses forward.
Findem
Senior Product Designer
2024 - Present
Vancouver
Evolved Findem’s core product from Series B to C, contributing to the company earning the HR Tech Award for Best Innovative or Emerging Tech Solution 2025.

Designed, validated, and launched Findem’s first consumer-facing experience, bringing enterprise recruiting power to SMB customers.

Currently designing, prototyping, and refining AI-driven agentic workflows, increasing customer outcomes while reducing user effort.
Findem
Senior Experience Designer
2023 - 2024
Johannesburg
Built Findem’s design system, creating alignment across multiple product experiences and a repeatable framework that accelerated engineering implementation.

Designed and launched Findem Copilot, which quickly became the preferred search method for the majority of existing users and the default for new users.
Findem
Growth Designer
2022 - 2023
Johannesburg
Designed, launched, and scaled Findem’s in-house analytics platform, adopted successfully by 80% of the existing user base.

Defined and validated core AI functionalities across the product, ensuring effective automation and usability.

Designed integration workflows that allow users to manage communication seamlessly between Findem and their ATS.
Milk Studios
Designer and Co-Founder
2019 - Present
Johannesburg/Vancouver
As co-founder of Milk Studios, I built the brand, established our client pipeline, and led key relationships. I drove brand strategy, visual design, and product direction for early-stage startups, cultural institutions, and mission-driven organizations—crafting identities and digital experiences that turned bold ideas into high-impact design.